Why Do We Like Something?

Why Do We Like Something?
You tend to like something
that is familiar to us!
Liking something is a psychological function which is associated to many conditions like:

Familiarity:

You tend to like something that is familiar to you

Reference:

You tend to like something because you have liked something in reference to it before.

Association:

You might like something because you associate it with a good memory but are unaware of it.

As per Buddha's teachings:

The Buddha taught about Vedanta or feeling tone ie everything we come across in the conditioned world produces one of three qualities within us - pleasant, unpleasant or neutral. When something produces a pleasant tone we cling to it and crave more. When something produces an unpleasant tone we want to push it away and get rid of it. When something produces neither and so is neutral we feel bored or indifferent and want something more pleasant. We evolved this way to survive. 

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